You have a website but not getting customers or orders from it. There may be various reasons for it, lets discuss here how to resolve this. Whether you are an e-commerce store or services business or blog, your website can be a best source of leads and conversion. The key of customer acquisition from a website lies in optimizing it efficiently and encourage them to call to action. Here is how you can turn your website in a customer acquisition tool. 

Website Testing and SEO Optimisations 

In your existing website you are not getting any lead or order, first you need to check the basic stuff. 

1.Check for basic seo and mobile responsiveness- Check for website mobile responsiveness, it should be mobile responsive and compatible to all screen sizes and devices. To rank it on Google Search Engine, it should be checked for basic SEO. Basic seo is considered the set of activities to make it Search Engine Indexable. There are various online tools to check it. You can also use free tool-

https://seositecheckup.com/ . This tool provide you a detail report about website responsiveness and basic seo stuff like Meta tags, Google Analytics setup, Sitemap, Robots file and other things. This tool also provide you an insight on page load time. 

Optimise website for fast loading, there should be optimised images, video, css and code. Having a slow loading website make bad impact on the website visitor and search engine. It may also cause for increasing bounce rate. 

2.Check Call to Action - Sometimes there may be incorrect email id, phone number or any non functional query form. So you should check all phone numbers and email id properly. Also if your website have any contact form that should be cross checked that you are getting contact details on your email id or any dashboard. In case of any ecommerce website or subscription platform, the workflow should be properly tested. In case of online payments, it should be tested that user onboarding and payment is working properly. 

3.Content is King - It is a well known term used in Digital Marketing Content is King. Your website should have proper detailed content about your services or products. Each service or product should have a separate url and url should content the targeted keywords in it. Also content should not be Ai generated. You can also add blogs and case studies, customer reviews and other important stuff. Having all this content on your website, Search Engine starts to serve it to the targeting audience. You start getting free impressions and clicks. Address customers' pain points and provide their solution. Also do regular updates of the blogs. 

4.Engage with Chat and Support - Add chats and support options on your website. Enable your customer to contact instantly, it increases engagement rate.

5.Social Proofs and Customers Review - You may add customers reviews and social proofs about your products or services. Having customer testimonials make it more trustworthy. It increase trust in the customers. 

6.check the Setup

• Website active- Website should keep active, due to any server reason or domain expiry it should not be unavailable. It makes a bad impact on website rank if the website is down. 
• Backlinks - Having back links on are part of off page seo. You should spread your content on other relevant platforms, it helps in website ranking.
• Use CRM - CRM help in customer data collection and conversion. Having crm help you in data automation, and on a long term basis your data is collected on a single place. 
• Social media - Having business social media pages on Facebook, Linked , Twitter it also help. 
• Subscription - Provide a subscription option on your website. You can collect data and can target them with relevant newsletters. 
• Check Google Analytics Report - Checking analytics reports may help in traffic analysis and further planning. It provide you detailed report about the traffic from various locations, genders, devices and age groups.
• Google Webmaster Report - Web master provide detailed report about organic search and clicks on Google Search Engine. It also provides you a detailed report about the pages index and non index pages. 
• Website Security - Website should be secure, there should be installed SSL on the website to protect it from the hacker and increase your trust. 

7.Paid Advertisement & Digital Marketing - You may also do paid advertisement for your website.

• Google search adds, shopping adds or banner adds.
• Youtube adds for any product or services.
• Facebook advertising to reach on the social platform.
• Linked advertisement to target corporate user 

Paid advertisements provide you with immediate results. 

The second activity you can do is Digital Marketing. You can hire an expert agency for the same. There are various activities companies do in Digital marketing. 

8. Update Outdated Website - Website should be modern, professional, information should be available in easy to understand way. Having a poor website is not beneficial in any way, even if it may provide a negative impact. Having professional relevant content, customer reviews, work samples, fast loading, mobile responsiveness, all these seem basic things, but basic stuff make a bigger impact. 

Having easy navigation on the website for better user experience. 

In case you think your website dont compete you should get a new website from a professional Web Design Company.  

9. Website Branding - Website branding colors, brand guidelines, logos, images and content. This plays an important role in how impactful your website is. Your logo should be professional, content clear and informative, images either paid or self created not copied images. Website branding should be monitors and improve for better business result. Also having a good website name that can help in SEO. Example you are in real estate business and offering services in Delhi, so your website name realestateindelhi.com such type of name will be more impactful. Search engines index the website url and start serving related keywords. 

Keyword Research - Search the Keyword and Phrases that match to your business and target audience. 

10. Finding Web Development Companies - Finding the right development partner for your website is very important. 

Digital Innovations may help you in Website Designing and Development. We are creating static business websites, dynamic business websites, ecommerce websites and other business websites. Offering website development services in Gurgaon, Delhi and all over India. 

Contact us for Web Development Services: 

Digital Innovations Gurgaon - 

Mobile Number: +91 92896 32810

Email: sales@dgtlinnovations.in

Contact us: https://dgtlinnovations.in/contact 

Visit our portfolio: https://dgtlinnovations.in/portfolio